Updated: Jun 18, 2019
For any kind of business to survive needs to generate sales leads in the first instance. But why is sale leads?
A lead can be either a person or company who you hope to win as a future client or customer for you.
Lead generation is the process of sourcing sales leads, it is the creation of awareness and the initiation of a person or company’s interest into your company’s product or service.
Let us be quicker, here are 5 of the best ways you can generate sales leads for your business.
SEO: It is a must! Improve the search engine optimisation (SEO) of your website is essential for your business. We know that this a deep and extensive topic, even hard to understand, but you need to start to work on this; rights keywords, useful and well written content, optimized page, mobile friendly site, etc.
Email Marketing: Email could be the best mediums to nurture the existing marketing leads. It's one of the best ways to build relationships. When you are in contact with prospects through a consistent communication, you cultivate those relationships so you can take them from the lead stage through a sale.
Gifts or Irresistible offers: You can have guides, trial or any kind offers on your site, for free, it will build trust with your audience. One example, we offer a free consultation to connect with our clients and let them know us (if you are interested, click here). You can create webinars, whitepapers, ebooks, etc.
Backlinks: Linking to trusted sources have a positive effect on your traffic, thus on your sales too. Find ways to link to authority websites within your industry. Not only will this signal to Google that your page is more valuable, but it will increase the chances that you get sales.
Testimonials and Reviews: A reliable brand market their product or services most easier. Reviews and testimonials help to build trust and authority. When someone know about your brand for the first time through your website, needs see that others have bought your products and were happy with them. They can be persuaded to follow suit! Let your old customers say your strengths by encouraging them to write a review or testimonial on your web, Yelp, Facebook, or any other relevant review site and showcase them on your website. All our web designs include this page because we knows it's so important for your business. Look at them here